You must have read or heard of this term called “Digital Marketing”. But what is it?

In simple terms, Digital marketing is the marketing or advertising of any products or services through digital media such as web applications, emails, social media, websites, etc. In other words, any form of marketing that is practiced online.

Even though Digital Advertising or Online Marketing gained popularity in early 2000s, but it has been around for way longer than you can imagine. Can you guess how long digital marketing has been around for? Well, it has been around for DECADES. How? Here’s how,

When radio was invented and gained popularity a few years later, people realized it’s potential and used it to benefit their businesses. And that’s when Digital Marketing Strategy took its form.

Marketing can be done in both ways Online or Offline.

Offline Marketing may include advertising via billboards, signs, posters, telecommunications, radio, etc.

Offline marketing mostly comes in handy for local businesses. For example, if someone has a local café then making posters is more beneficial to target their local audience. But other than that, offline marketing is almost out of trend.

While you can reach your target audience through offline marketing, Online Digital Marketing is useful to reach audience GLOBALLY. Majority of people in this world have eyes on their electronic devices than billboards, or newspapers, pamphlets, etc.

People wake-up from the sound of alarm on their phones and the first thing they do is check their social media. They use their phones while traveling in metros or buses. They use their tablets, or desktops for entertainment, or to read news and what-not. Not just young people but senior people have also started getting their hands-on mobile phones.

So, the point being, with internet being accessible almost everywhere, Online Digital Marketing has become the best tool to be used in business strategies.


 Millions of people use their phones, laptops and tablets every day, every hour in fact. So, we can only imagine the impact it has on digital marketing. If you don’t have an online presence then you don’t stand a chance to compete with other businesses. If you want brand awareness and profit in your business then you need Digital Marketing.

Now that we have a vague idea of what digital marketing is, let’s see why it is important for a business.

Importance of Marketing in a Business

  • Targeting Audience:

The best thing about digital marketing is that it can be used to reach specific audience related to different businesses. It means that people who need your products or services can find you online and buy those products or services. It also makes online marketing cost-effective and measurable and none of the resources gets wasted.

  • Retaining Customers:

The most important thing for a business is to retain their customers. Customers’ loyalty can help a business stay in business and in further business growth.

  • Business Awareness:

Building company and brand awareness is an important factor for a business growth. You can’t reach out to your target audience without them being aware of you. For awareness you can build web applications, websites and also can maintain a social media presence. 8 out of 10 people use their phones at a given moment. Using this fact as an advantage, you can always show up on their feed from time-to-time using social media marketing.

  • Increase in Conversion Rate:

Once you have your target audience in your reach, you can convert their interest in your products/ services into SALES. And we all know how important sales are for a business’s elevation.

  • Trust Factor:

Majority of people show interest in trusted companies and trusted products. If they can’t find you or your business online then there’s a high chance that they might not trust you. This means losing your possible clients. So, maintain an online presence via social media, websites and web apps you can maintain a sense of trust among your targeted audience.

Categories of Digital Marketing

  1. Search Engine Optimization (SEO)
  2. Search Engine Marketing (SEM)
  3. Social Media Marketing
  4. Pay-Per-Click (PPC)
  5. E-Mail Marketing
  6. Content Marketing

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