You must have read or heard of this term called “Digital Marketing”. But what is it?
In simple terms, Digital marketing is the marketing or advertising of any products or services through digital media such as web applications, emails, social media, websites, etc. In other words, any form of marketing that is practiced online.
Even though Digital Advertising or Online Marketing gained popularity in early 2000s, but it has been around for way longer than you can imagine. Can you guess how long digital marketing has been around for? Well, it has been around for DECADES. How? Here’s how,
When radio was invented and gained popularity a few years later, people realized it’s potential and used it to benefit their businesses. And that’s when Digital Marketing Strategy took its form.
Marketing can be done in both ways Online or Offline.
Offline Marketing may include advertising via billboards, signs, posters, telecommunications, radio, etc.
Offline marketing mostly comes in handy for local businesses. For example, if someone has a local café then making posters is more beneficial to target their local audience. But other than that, offline marketing is almost out of trend.
While you can reach your target audience through offline marketing, Online Digital Marketing is useful to reach audience GLOBALLY. Majority of people in this world have eyes on their electronic devices than billboards, or newspapers, pamphlets, etc.
People wake-up from the sound of alarm on their phones and the first thing they do is check their social media. They use their phones while traveling in metros or buses. They use their tablets, or desktops for entertainment, or to read news and what-not. Not just young people but senior people have also started getting their hands-on mobile phones.
So, the point being, with internet being accessible almost everywhere, Online Digital Marketing has become the best tool to be used in business strategies.