We’ve seen some pretty amazing advancement in technology over a last couple of decades. Everything is becoming smaller, handy but powerful. We’ve come a long way from using those bulky computers to using mobile phones.
Power of a computer in the palm of our hands. Sounds convenient, right?
Of course, it is. Because now you have the access to the whole online world in your hands.
Mobile Apps are just software programs that are designed and developed specifically for mobile phones or tablets. They are optimized and designed in such a way that they are easy and fun to use. These mobile apps have the similar services to those on computers or desktops but their functions are a little bit more customized.
Everyone is either too busy or lazy to open up their laptops or computers to search thigs online, specially if it not big much of a task. They prefer to get their phones out of their pockets and just search things online.
Mobile phones provide so much simplicity in so many tasks. And it becomes even more simpler if there are apps for those tasks.
For example, it’s easy to buy things on an app, doesn’t require much time or effort.
It’s all about making things effortless and mobile apps are one way to do it.
WHY ARE MOBILE APPLICATIONS IMPORTANT FOR A BUSINESS?
- Increased Exposure
A person spends 2-3 hours everyday on their mobile phones. Some of the tie is also spent on apps. Imagine if you had one. It’s the tendency of humans to remember images and logos and good apps. If you have a good app then people might remember you and check your app. It increases your visibility and if they become interested in your app content then it might give you some leads. It leads to BRAND AWARENESS.
- Gain Customer Loyalty
People love an interactive and easy to use apps. If your customers have a great experience using your mobile app then they keep coming back to use it. And in doing so they also recommend your brand and your mobile app to other people. Just how amazing is that.
- Profit ElevationHaving a mobile app obviously means that you will have more audience. And more audience means better conversion rate. Due to more people recognizing your brand and using your apps, it will increase the number of your buyers which will directly increase your sales, and hence, INCREASE YOUR SALES.
- Better Customer Service
Every customer expects a good customer service from the companies or brands that they are using. A mobile app provides that great customer service because of better accessibility on the mobile applications. And again, a better customer service means increase in sales.
WHAT DO PEOPLE WANT IN A MOBILE APP?
- Local App
People want to find local businesses on mobile apps. It becomes easier for them to access services and products provided by their local businesses. So, if you want to stand out from other local businesses then you should have your own mobile app.
- Mobile Content
What does it mean to have mobile content? Well it means that the mobile app content should be different from your desktop websites because people hate to keep scrolling down further and further because these websites are not mobile friendly.
So, how can it be different? Here’s how,
- You short paragraphs instead of long ones.
- Use visuals to summarize your ideas and engage with the audience.
- Your content should be segmented and well organized. It means that different types of content should be separated from each other. It becomes easier for your customers to find your products easily.
- Voice Search
Voice search is the future for mobile apps. It makes everything effortless for the customers. It takes less time and less effort and people love that. So be one of the first ones to have voice search on your mobile apps.
People don’t always want to go through everything on an app to find something specific as it is hectic and time consuming. They want filters to do their work so they can find exactly what they’re looking for. People don’t like apps that don’t have filters.
When we talk about mobile apps, simplicity is the key. People don’t want anything too fancy on their mobile screens as the screens are also not big enough. Even if they were, they don’t want anything too complex, nobody does. Do you?
- Fast Loading Speed
A mobile app that loads and works fast, that’s what people want. If it works slow, or if images take time to load then people just close the apps. And as it is said, “First impression matters a lot”, if your app is slow then people might not use it again and it is bad for a business.