Everything is now available online. Not just data but services too. One of these services is Search Engine Optimization. With companies providing their services digitally, their marketing channel is also growing digitally by investing in SEO.
SEO is the process of optimizing your webpages so that they land on the list of primary search results on a search engine result page. All the webpages are ranked by search engines such as Google, Yahoo, Bing, etc. if they are most relevant to the users, i.e. webpages are optimized and informative. There are two types of SEO: On-Page SEO and Off-Page SEO.