Bhediya Marketing Strategy

Makers promoting this movie as a franchise movie. This Franchise started with Shraddha Kapoor & Rajkumar Rao starrer film Stree and carried on with Jhanvi Kapoor starrer film Roohi and now Makers are back with the third installment of this franchise named “Bhediya”. After this movie makers will be back with Stree 2.

In recent years franchise movies are trending in Bollywood and It all started with Cop Universe by Rohit Shetty. In Cop Universe we have already seen all the Singham, Suryavanshi, and Simmba.

After the Cop Universe, this trend has been started and we as an audience witnessed some of the best franchises like Astraverse by Ayaan Mukharji, KGF Universe by Prashanth Neel, Vikram Universe by Kamal Hasan, Spy Universe by Yash Raj Films, and Horror Universe by Amar Kaushik.

Now movie enthusiasts are eagerly waiting for these types of movies because you know the Boycott Trend against Bollywood is on high but still, Ayaan Mukharji’s Directed a movie named Bhramstra Part One Shiva makes a powerful impact where all the big budget and most awaited movies are flopping at the box office. So the hype of these types of movies and people’s interest is increasing day by day.

That’s why now most filmmakers want this type of franchise where they can sell their movies by just the name of the movie, not by the name of Big Superstars and it’s eventually a good thing about movies that now there is no one bigger than movie nor any Big Star who influence the whole story or change according to him/her.

The Strategy Behind Bhediya

Now back to the topic,

The plus point of this movie is its VFX which huge Plus point if we compared it with the Aadipurush teaser because the budget of Aadipurush movie was 500CR whereas for Bhediya there is only a 60CR budget but the differences can see.

Everywhere on Social platforms, there is a positive reviews about this movie because everyone compared it to the Aadipurush and criticized the Makers of Aadipurush for the bad VFX.

And that’s why the praises of this movie everywhere not only social platforms worked for them because before releasing the movie they almost recover their investment from the movie rights like Digital Rights, Satellite Rights, and Music Rights.

So this is the craze of this movie where the release is still far away but the earnings are continuing.

Please tell us in the comment section what’s your view on this.