CosIQ

The skin care industry is rapidly growing, with people becoming more conscious about their skin health due to the changing weather patterns, increasing pollution, and stress levels. As a result, customers are looking for products that are tailored to their specific skin needs and backed by scientific evidence. This is where CosIQ comes in, a brand that offers scientifically backed skin care products that are both effective and affordable.

CosIQ is a molecular skincare brand that provides cutting-edge actives in smart formulations, with a focus on delivering #saferesults to customers. The brand is Gen Z-oriented and aims to make skincare intelligent by providing scientifically-backed products that are both efficacious and affordable.

The brand was founded by Kanika and Angad in 2019, who consider CosIQ their first baby. As a couple of entrepreneurs, they started CosIQ to fill a gap in the market for moral skin care solutions. They work together to lead the brand, with Angad managing the product and branding aspects and Kanika overseeing operations, marketing, and finances.

CosIQ is an online-only brand and can be found on major marketplaces such as Amazon, Flipkart, Nykaa, Myntra, Meesho, Vanity Wagon, Sublime Life, etc. The brand is growing at a rate of 30% month on month, with an Annual GMV of more than 4 crores. The brand plans to expand its services by offering more SKUs in different categories, such as face cleansers, moisturizers, and toners.

CosIQ relies entirely on word-of-mouth marketing and has a high retention rate. The brand has not yet started on performance marketing (ads) or inorganic growth, instead relying on the natural growth of the business. The company is unit-profit and has been EBITA-positive since day one.

The marketing strategy of CosIQ is to provide scientifically backed skin care products that are both effective and affordable. The brand is focused on making skincare intelligent by offering cutting-edge activities in smart formulations, with a focus on delivering #saferesults to customers. With a strong online presence and a focus on natural growth and word-of-mouth marketing, CosIQ is poised for continued success in the rapidly growing skin care industry.

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