An Action Hero Marketing Strategy

On 2nd December 2022, the movie An Action Hero is all set to hit the box office. In the movie, the lead role is played by Auyushman Khurana who is an actual Action Hero in the movie. And that’s why its marketing strategy is devoid of any Instagram Influencer Collaboration & YouTube Influencer Collaboration because the promotion strategy is always created considering the character played by the lead role in the movie and the prime idea is to display the essence of the character and tone of the movie concretely and effectively to the audience.

The strategy behind An Action Hero

We saw a similar strategy when during Liger’s promotion on the go, the Lead actor Vijay Devarakonda was spotted promoting his movie donning normal ‘Chappals’ and not the usual expensive shoes. He did so that people may associate with his middle-class boy image in his movie character.

Recently to stir conversation about the movie we can notice on social media that:

1. KRK is a so-called film critic who is famous to get involved with Bollywood celebrities through his controversial tweets, and this time he tweeted for An Action Hero in which he mention his previous flop movie Chandigarh Kare Aashiqui and accuses Ayushman is misbehaving with the audience and also if An Action Hero will be a flop then he will again abuse public.
2. Other hand Aushman Khurana is associated with Unicef on the occasion of World Children’s Day with Cricketing Legend Sachin Tendulkar
3. Ayushman is promoting his movie in Pro Kabaddi League
4. While promoting on the stage of Indian Idol Ayushman Khurana revealed that He & Neha Kakkar came together on Indian Idol and got rejected the same day.
5. Rumors are going in the air that “Akshay Kumar will be playing a cameo in the movie”

All, in a nutshell, the marketing strategy of ‘An Action Hero’ is a classic Bollywood marketing style mixing controversies and emotional angles for the lead that can connect and engage more and more audiences. Let’s see how this works out for the movie!

What are your thoughts about this movie’s marketing plan? Let us know in the comment section below.