PhoneBhoot Marketing Strategy

As part of the marketing campaign, the makers of PhoneBhoot have launched a miss call campaign. The movie makers have highlighted a unique business idea started by the characters in the film – A Ghost-Capturing Service.

The Strategy Behind PhoneBhoot

Imagine this adventure actually existed today – “Kya Aap Bhoot Pret Se Pareshaan Hai?” Call Phonebhoot Now!’ – the tagline for the miss call campaign, along with hilarious parody commercials – conceptualized by Excel Entertainment. The genre of this film lends itself to the quirk and lighter aspects of the campaign. It’s the story of two crazy, jobless horror-film addicts (played by Siddhant Chaturvedi and Ishaan),  one ghost (Katrina Kaif), and their bizarre business idea (A Ghost Capturing Service) called Phonebhoot. What lies ahead is a crazy battle between good and evil.   After calling this number you will get a message that gives an offer that if you would book a movie ticket with this code so you will get cashback.

Through this campaign, they can find how many people are interested in this movie if they would call so it means they are taking interest in our movie, and eventually, they get pre-booking.

PhoneBhoot is so fun.