Ponniyin Selvan – 1
Ponniyin Selvan is a highly anticipated Tamil film directed by Mani Ratnam, based on the popular historical novel of the same name by Kalki Krishnamurthy. The film is set in the Chola dynasty in 10th century South India and features an ensemble cast including Vikram, Karthi, Aishwarya Rai Bachchan, Jayam Ravi, Trisha, Sarath Kumar, and Parthiban. The film has been divided into two parts due to its epic length and complex plot. Ponniyin Selvan is a highly anticipated Tamil-language film directed by Mani Ratnam, based on the epic novel of the same name by Kalki Krishnamurthy.
The film is split into two parts, with the first part released on 29 April 2022 and the second part scheduled to release later this year. In this blog, we will discuss both parts of the film and analyze the marketing strategies employed by the makers to create hype and anticipation among the audience.
Teaser and Trailer Release:
The teaser and trailer release of the movie created a lot of buzz around the movie.
The teaser was released in November 2021 and gave the audience a glimpse of what to expect from the movie. The trailer was released a few days before the release of the movie and generated a lot of excitement among the audience.
Social Media Promotion:
The makers of the movie used social media platforms like Twitter, Facebook, and Instagram to promote the movie. They shared behind-the-scenes pictures, posters, and other promotional content on these platforms. They also used hashtags like #PonniyinSelvan and #ManiRatnam to create a buzz around the movie.
Celebrity Endorsement:
The makers of the movie roped in many celebrities to endorse the movie. The cast and crew of the movie shared their experiences of working on the movie, and other celebrities also shared their excitement about the movie on social media.
Merchandise:
The makers of the movie also launched merchandise like t-shirts, mugs, and other products related to the movie. The merchandise was available on various e-commerce platforms, and the fans of the movie could buy them.
Music Release:
The music of the movie was composed by A.R. Rahman, and the makers of the movie released the music album a few weeks before the release of the movie. The music album received critical acclaim, and the songs were trending on various music platforms.
Pre-Release Events:
The makers of the movie also organized pre-release events in various cities to promote the movie. The cast and crew of the movie attended these events, and the audience got a chance to interact with them.
Collaborations:
The makers of the movie also collaborated with various brands to promote the movie. For example, the makers of the movie collaborated with a famous ice cream brand to launch a new flavor related to the movie.
Conclusion:
In conclusion, the marketing strategy of Ponniyin Selvan has been successful in creating a buzz around the movie. The makers of the movie have used various strategies like teaser and trailer release, social media promotion, celebrity endorsement, merchandise, music release, pre-release events, and collaborations to promote the movie. The success of Part-1 of the movie is a testament to the effectiveness of the marketing strategy, and the audience is eagerly waiting for Part-2 of the movie.
Overall, the marketing strategy for “Ponniyin Selvan: Part 1” is a combination of both traditional and digital marketing techniques. The focus has been on creating a visually stunning and compelling narrative that will leave a lasting impact on the audience.
Click here to read about “Ponniyin Selvan: Part 2”
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