Ponniyin Selvan – 2
The second part of the magnum opus “Ponniyin Selvan” is one of the most highly anticipated movies of South India. It is directed by Mani Ratnam, a six-time national film award winner, and boasts of an ensemble cast including Vikram, Aishwarya Rai Bachchan, Jayam Ravi, Prakash Raj, Trisha, Karthi, Sobhita Dhulipala, and Aishwarya Lekshmi. The movie is being made on a budget of Rs 500 crore, which is one of the highest for an Indian movie. The first part of the movie was released in all five Indian languages on September 30, 2022, and received critical acclaim from audiences and critics alike. The second part of the movie is set to release on April 28, 2023, and fans are eagerly waiting for it.
Marketing Strategy:
1. Social Media Marketing:
Social media is an essential tool for promoting movies. The makers of “Ponniyin Selvan” have already created social media accounts on popular platforms like Facebook, Twitter, and Instagram to keep the fans updated about the movie. They regularly post behind-the-scenes footage, movie stills, and updates about the release date. Social media accounts are used to interact with fans, answer their questions, and create buzz around the movie.
2. Celebrity Endorsements:
The star cast of “Ponniyin Selvan” is one of the biggest strengths of the movie. The makers can use the popularity of the stars to promote the movie. They can invite the stars to talk shows, interviews, and public events to talk about the movie and create hype around it. The stars can also post about the movie on their social media accounts, which can reach a wider audience.
3. Trailers and Teasers:
Trailers and teasers are an essential part of movie marketing. The makers of “Ponniyin Selvan” have already released the first teaser and trailer for the movie, which received a great response from the audience. The teasers and trailers can be used to show the grandeur of the movie, showcase the star cast, and create excitement among the fans. The makers can also release more teasers and trailers closer to the release date to keep the fans engaged.
4. Promotions in Theatres:
Promotions in theatres can be a great way to reach out to the audience. The makers can play teasers, trailers, and behind-the-scenes footage of “Ponniyin Selvan” in theatres before other movies. This can help create buzz around the movie and reach out to a wider audience.
5. Merchandising:
Merchandising is a great way to promote movies. The makers of “Ponniyin Selvan” can create merchandise like t-shirts, posters, and keychains with the movie’s logo and sell them online and offline. The fans can buy the merchandise and show their support for the movie. This can also help create buzz around the movie and reach out to a wider audience.
6. Collaborations with Brands:
Collaborations with brands can be a great way to promote movies. The makers of “Ponniyin Selvan” can collaborate with brands that align with the movie’s theme and values. For example, they can collaborate with brands that promote Tamil culture and heritage. This can help create buzz around the movie and reach out to a wider audience.
The Tamil movie “Ponniyin Selvan: Part 2” is a well-planned and executed one. The makers have been leveraging social media platforms and other digital channels to create a buzz around the movie. They have been releasing teasers, posters, trailers, and songs periodically to keep the audience engaged and interested. The use of prominent actors like Vikram, Aishwarya Rai Bachchan, Jayam Ravi, Prakash Raj, Trisha, Karthi, Sobhita Dhulipala, and Aishwarya Lekshmi has also helped to generate interest in the movie among their respective fan bases. Moreover, the makers have smartly split the movie into two parts, which has helped to prolong the buzz and keep the audience interested. The success of Part 1 has also helped to create a positive sentiment around Part 2.
Overall, the marketing strategy for “Ponniyin Selvan: Part 2” is a combination of both traditional and digital marketing techniques. The focus has been on creating a visually stunning and compelling narrative that will leave a lasting impact on the audience. The grand release on April 28, 2023, is sure to be a highly anticipated event for Tamil movie-goers.
Click here to read about “Ponniyin Selvan: Part 1”
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