Beyond Snacks

The success of Beyond Snacks is a result of its unique marketing strategy. They started by targeting non-Keralites, people from other cities and countries, who might not have tried the famous banana chips from Kerala. They did this by attending trade shows and offering free samples to introduce their product. Once they had people trying their product, they made sure that the quality and taste were excellent. They used high-quality bananas and made sure that the chips were cooked in natural oil to give them the perfect taste. They also introduced a range of exciting flavors to give a twist to the traditional snack.

When they started getting orders from retail stores, they made sure to maintain the quality of their product. They did this by using hygiene protocols to make sure that the product was standardized, and the taste was consistent. This resulted in repeat orders, which helped them to expand their reach to more stores. The COVID-19 pandemic was a challenge, but they quickly adapted to the situation by getting their product onto e-commerce platforms. This move turned out to be a turning point for them, as their product became the best seller on Amazon and Flipkart. They are now available on many leading platforms, including Bigbasket, Jio Mart, India Mart, and The Good Stuff.

Their target audience may have been non-Keralites, but they have managed to attract customers from all over the world. They are now making sales worth Rs 1 crore each month, and the best part is having repeat customers. This is a testament to the quality of their product and the effectiveness of their marketing strategy.

Beyond Snacks’ marketing strategy has been a key factor in its success. They targeted a specific audience, made sure that their product was of the highest quality, and expanded their reach through e-commerce platforms. If you are interested in building your company’s marketing strategy, visit techmojito.com for help.

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