Angrakhaa

Marketing strategy is the cornerstone of a successful brand and Angrakhaa is no exception. The brand, founded in 2018, has created a niche in the market by focusing on size-inclusiveness, offering women’s clothing in all sizes, with a special emphasis on plus sizes. The founders, Vishakha Bhaskar and Asana
Riamei understands the challenges faced by women who struggle to find clothing that fits their body type and is dedicated to addressing this issue.

Digital Marketing:
Angrakhaa has a strong online presence and leverages digital platforms such as Amazon, Flipkart, Myntra, and Instagram to promote its brand and sell its products. They have their own website where they sell their products and interact with their customers. By having a strong online presence, Angrakhaa is able to reach a wider audience, beyond just its local market.

Collaborations and Influencer Marketing:
The brand has collaborated with influencers who embody the values and ethos of Angrakhaa, to promote their products and reach a wider audience. This has been a very successful strategy, as influencer marketing allows the brand to tap into its followers’ trust and credibility.

Focus on Quality and Comfort:
Angrakhaa’s marketing message emphasizes the quality and comfort of its products. They use high-quality materials and adopt innovative techniques to create clothing that is not only stylish but also comfortable to wear. This focus on quality has helped Angrakhaa to establish a loyal customer base, who
appreciate the care and attention given to their clothing.

Engaging with Customers:
Angrakhaa places a strong emphasis on customer engagement and interaction. They regularly reach out to their customers for feedback and suggestions and work to address any concerns or issues they may have. By engaging with its customers, Angrakhaa is able to understand their needs and preferences and make improvements to its products and services.

Targeting a Diverse Audience:
Angrakhaa targets a diverse audience, with a special focus on plus-sized women. The brand’s marketing campaigns feature women of different ages, body types, and ethnicities, to reflect the diversity of their customer base. This approach has helped Angrakhaa to build a strong connection with its customers and position itself as a brand that celebrates diversity and inclusiveness.

Angrakhaa’s marketing strategy is focused on creating a strong online presence, engaging with customers, promoting the quality and comfort of its products, and targeting a diverse audience. The brand’s commitment to size inclusiveness and its focus on creating high-quality clothing has helped it to
establish a loyal customer base and a strong reputation in the market. Angrakhaa is poised for continued success and growth and is set to become a global brand in the size-inclusive category.

Techmojito is a digital marketing company that specializes in helping businesses build their online presence and reach their target audience through a variety of digital marketing techniques such as search engine optimization, social media marketing, email marketing, and more. The company’s team of experts stays up-to-date on the latest trends and best practices in digital marketing to ensure that its clients are able to reach their goals and grow their businesses effectively. Whether you’re looking to increase your website traffic, improve your search engine rankings, or reach a larger audience, Techmojito can help you achieve your goals and succeed in the competitive world of digital marketing.

Visit our website for more details www.techmojito.com and book a free consultation.