Avimee Herbal
Avimee Herbal
is a company that was founded by Nanaji and his daughter Vinita with a mission to provide a solution for hair fall using natural ingredients. Nanaji was an Ayurveda enthusiast and had a vast collection of books on Ayurveda in his home library. When his wife was diagnosed with diabetes and had acute foot ache, Nanaji invented a miracle massage oil that helped relieve her of the pain. Later, when his daughter Vinita noticed a sudden increase in her hair fall, Nanaji decided to utilize his knowledge to develop an effective solution for hair fall.
Nanaji paid attention to minute details while formulating the product and sourced ingredients from around the country, ensuring that they were of the highest quality. After conducting trials and processing the oil, the formula used was effective and unbeatable. Nanaji distributed the product to family and friends, who all appreciated it for its results. Eventually, Nanaji and his daughter started selling the product through Instagram with the motive of ‘Jan Kalyan’.
When his inspiring story was shared on social media by his granddaughter-in-law, Nanaji became an overnight sensation, and the product gained a massive following. Thousands of people wanted to use the oil, and this gave birth to the brand Avimee Herbal. The company’s products are well appreciated and recognized among its thousands of users, and what makes the brand stand out is their honesty.
The marketing strategy of Avimee Herbal is built on the foundation of its founder’s inspiring story and the quality of its products. Their brand’s honesty is reflected in the use of natural ingredients and their transparency in the sourcing and manufacturing process. They rely on word-of-mouth marketing, and the positive feedback from their customers has helped spread the word about their products.
Avimee Herbal’s marketing strategy revolves around creating a personal connection with its customers. They have a strong social media presence, where they regularly post updates and testimonials from their satisfied customers. This helps to build trust with their audience and spread awareness about the effectiveness of their products.
They also provide a personal touch to their customer service by responding to their customers’ queries promptly and with care. This helps to create a positive customer experience and strengthens the bond between the brand and the customer. In addition, they rely on influencer marketing to expand their reach. They collaborate with influencers who align with their brand values and have a significant following on social media platforms. This helps to spread the word about their products to a broader audience and gain new customers.
The marketing strategy of Avimee Herbal is based on its founder’s inspiring story and the quality of its products. Their focus on using natural ingredients and providing excellent customer service has helped them gain a loyal following. Their strong social media presence, personal touch, and influencer marketing have also helped them expand their reach and gain new customers.
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