Beyond Water

Beyond Water,

a brand founded by Aditi Madan is a social enterprise that aims to provide clean and safe drinking water to all. The brand was established in 2017 with a mission to address the issue of contaminated drinking water in India. Beyond Water believes that access to clean and safe drinking water is a basic human right and should not be a luxury.

The marketing strategy of Beyond Water is focused on creating awareness about the importance of safe drinking water and the impact of contaminated water on health. The brand has identified the need to educate people about the importance of clean water and the dangers of consuming contaminated
water.

Beyond Water has a strong social media presence with a focus on creating informative and engaging content. The brand uses various social media platforms like Facebook, Twitter, and Instagram to reach out to its target audience. The brand’s social media strategy includes sharing information about the importance of clean water, the dangers of consuming contaminated water, and the benefits of drinking clean water. The brand also shares information about its products and the impact it is making in the lives of people.

Beyond Water has partnered with various NGOs and corporate companies to create awareness about the importance of clean water. The brand has also collaborated with various schools and educational institutions to educate children about the importance of clean water. Beyond Water has conducted several awareness campaigns and workshops to educate people about the impact of contaminated water on health.

Beyond Water’s marketing strategy also includes creating a strong brand image by emphasizing its commitment to social responsibility. The brand uses sustainable and eco-friendly packaging materials, and the production process is designed to minimize the environmental impact. Beyond Water also donates a portion of its profits to support the cause of providing clean water to underprivileged communities.

Beyond Water has a strong distribution network that includes online sales and partnerships with retail stores. The brand’s online presence includes its own website and partnerships with e-commerce platforms like Amazon and Flipkart. The brand has also partnered with retail stores and supermarkets to make its products easily accessible to consumers.

Beyond Water’s marketing strategy is focused on creating awareness about the importance of clean and safe drinking water. The brand’s social media presence, awareness campaigns, and collaborations with NGOs and corporate companies have helped in creating a strong brand image. Beyond Water’s commitment to social responsibility and its eco-friendly packaging materials have also helped in creating a positive brand image. The brand’s distribution network, which includes online sales and partnerships with retail stores, has made its products easily accessible to consumers. Beyond Water’s mission to provide clean water to all is truly inspiring, and its marketing strategy is helping in achieving this mission.

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