Dabble

Dabble

is a company that offers safe and innovative art products for children. Founded by two moms, Karen and Neha, who were looking for safe options for their own children, Dabble’s aim is to encourage free play through their PlayArt category. Their products are designed to encourage children to think and color outside the lines, promoting healthy play.

One of Dabble‘s key marketing strategies is its emphasis on safety. They personally develop each product with support from a team of industry-reputed scientists and food technologists. All their products are tested by a NABL Certified lab and are BIS certified, ensuring that parents can trust the safety of their products.

Another key marketing strategy is their emphasis on innovation. Dabble is the first company in India to offer natural wax crayons that are made with beeswax, soy wax, and carnauba wax. Their products are also gluten-free, vegan, and eco-friendly, appealing to parents who are looking for safe and sustainable options for their children.

Dabble also emphasizes the importance of play and creativity in child development. They believe that free play is healthy to play and their products are designed to encourage children to use their imaginations and express themselves through art. This message resonates with parents who are looking for products that promote creativity and self-expression in their children.

In addition to its emphasis on safety, innovation, and creativity, Dabble also uses social media to market its products. They have a strong presence on Instagram and Facebook, where they showcase their products and share tips and ideas for creative activities that parents can do with their children.

Overall, Dabble’s marketing strategy is focused on safety, innovation, creativity, and play. By emphasizing these key messages, they have built a loyal following of parents who trust their products and appreciate their commitment to child development.

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