Dorje Teas

Dorje Teas

is a tea subscription service that aims to revive the Darjeeling Tea industry. The founders, Ishaan and Sparsh, noticed that the industry was decaying due to various factors such as weather change, political turmoil, mismanagement, a dampening export market, and exploitative middlemen. They felt that something needed to be done to save the industry, and thus, Dorje Teas was born.

The subscription model allows customers to have access to high-quality teas from the best tea gardens in and around Darjeeling. The tea is fresh, authentic, and flavorsome, and the customers get a unique tea experience that is curated by the Dorje Teas team. The subscription model also benefits tea gardens by allowing them to connect directly with customers, thereby eliminating the need for middlemen.

The founders of Dorje Teas are childhood friends who have remained close despite pursuing different paths after school. They both have a shared love for tea, which started during their visits to Selim Hill Tea Garden near Kurseong. Their friendship and trust in each other have been essential in building the
business.

The Dorje Teas marketing strategy focuses on storytelling and product knowledge. Sparsh, who has a better understanding of the product and storytelling, handles these aspects, while Ishaan, as the CEO, makes the final decisions. The balance between their roles is crucial in ensuring the success
of the business.

Dorje Teas also aims to give back to the tea gardens and the community that makes these great teas possible. They work with the Selim Hill Collective to plant a tree in their name for every subscriber who joins. The marketing strategy of Dorje Teas is centered around the idea of reviving the Darjeeling Tea industry by connecting customers directly with tea gardens.

The subscription model allows customers to have access to high-quality teas that are fresh, authentic, and flavorsome. The founders’ friendship and trust in each other have been essential in building the business, and they aim to give back to the community through their partnership with the Selim Hill Collective.

Techmojito is a company that helps other businesses become more popular online. They use different techniques like making sure websites show up on search engines and using social media to reach more people. They have a team of experts who know a lot about digital marketing and they keep up with the latest trends to help their clients be successful. Whether you want more people to visit your website or want to be known by more people, Techmojito can help you succeed in the online world.

Visit our website for more details www.techmojito.com and book a free consultation.