Hoovu Fresh

Hoovu Fresh

is a company that aims to change the way traditional Indian flowers are used and distributed across the country. The company was founded by two sisters who grew up on floriculture farms and saw firsthand the problems with the current flower market in India. Their main aim is to create a supply chain that works, adds value to farmers, and offers fresh and long-lasting flowers to end customers. With their experience in agriculture, they have been able to partner with farms to reduce the turnaround time of flowers to 12-24 hours. This has helped them to innovate in packaging and extend the shelf life of flowers by 2x to 5x, something unheard of in the industry.

Hoovu has expanded its services to include decoration services for temples and festivals, as well as the production of agarbattis (incense sticks) made from recycled temple flowers, dhoop sticks, kumkum, turmeric, and other puja essentials. During festivals, they offer curated competition programs to ensure a seamless and beautiful puja experience. Hoovu has operations in Bangalore, Hyderabad, and Mumbai and offers its products through grocery apps like Big Basket, Zepto, and Milk Basket, as well as on its own website hoovufresh.com.

The marketing strategy of Hoovu Fresh focuses on promoting the traditional use of flowers in Indian households and temples while addressing the problems in the current flower market. The company uses social media and email marketing to reach out to customers and offer discounts and promotions.
Hoovu also participates in exhibitions, festivals, and other events to showcase its products and reach new customers. Their partnerships with temples and other religious organizations have helped them to increase their reach and offer more value to their customers.

Hoovu Fresh is a company that has identified a need in the traditional flower market in India and has taken steps to address it. Their focus on reducing wastage, increasing shelf life, and offering innovative products and services has helped them to differentiate themselves in the market. Their expansion to other cities and the production of eco-friendly products have also helped them to appeal to a wider range of customers.

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