Licksters

Licksters

is a dessert brand that specializes in making ice creams that are made with real fruits and without any artificial flavors or preservatives. The founders of the brand, a couple from Nagpur, India, were inspired to create the brand after completing a 100-day challenge of avoiding sugar and dairy. They found that they were able to satisfy their dessert cravings by eating real fruits, and they were disappointed with the quality of ice creams available in the market. They felt that most ice creams were made with low fruit content, cheap ingredients, and harmful chemicals, and they decided to make their own ice creams that would be free from these issues.

The founders spent six months researching and experimenting with different recipes before coming up with seven flavors that they believed were good enough to sell. They purchased machines and began their commercial operations in the summer of 2019. Since then, the brand has expanded its product range to include more than 30 flavors and innovative products such as Ooey Gooey Centered Pops. The founders feel confident about the future of their brand and the quality of their products.

The marketing strategy of Licksters is based on the founders’ passion for creating high-quality ice creams that are made with real fruits and without any artificial ingredients. The brand’s website and social media pages focus on the quality of its ingredients and the natural flavors of its ice creams. They emphasize that their ice creams are free from artificial colors, flavors, and preservatives and that they are made with real fruit purees. They also highlight the health benefits of eating real fruits, such as vitamins and antioxidants.

In addition to their focus on natural ingredients, Licksters also uses social media to engage with their customers and build a sense of community around their brand. They encourage customers to share their experiences with their ice creams on social media using the hashtag #LickstersLove, and they frequently repost customer photos and testimonials on their own pages. They also use social media to announce new flavors and promotions and to share behind-the-scenes glimpses of their production process.

Another important aspect of Licksters’ marketing strategy is its focus on sustainability and social responsibility. The brand uses eco-friendly packaging and encourages customers to recycle their containers after they have finished their ice creams. They also donate a portion of their profits to local charities and organizations that work on social and environmental issues. By emphasizing their commitment to sustainability and social responsibility, Licksters is able to appeal to customers who are conscious of their impact on the environment and their communities.

Overall, the marketing strategy of Licksters is based on the founders’ passion for creating high-quality ice creams that are made with real fruits and without any artificial ingredients. The brand emphasizes its commitment to natural ingredients, social responsibility, and sustainability, and they use social media to engage with its customers and build a sense of community around its brand. By staying true to its values and focusing on the quality of its products, Licksters has been able to build a loyal customer base and establish itself as a trusted brand in the dessert industry.

Techmojito is a company that helps other businesses become more popular online. They use different techniques like making sure websites show up on search engines and using social media to reach more people. They have a team of experts who know a lot about digital marketing and they keep up with the latest trends to help their clients be successful. Whether you want more people to visit your website or want to be known by more people, Techmojito can help you succeed in the online world.

Visit our website for more details www.techmojito.com and book a free consultation.