Manetain

Manetain

is a hair care brand that offers premium-quality hair care products made in India. The brand was born from the founders’ own experiences growing up as curly-haired Indian kids, and their struggles to find good hair care products that were affordable and made in India.

Hinshara and Yuba, the founders of Manetain, met each other on a WhatsApp group for curly-haired people. They instantly clicked, as they had both gone through similar experiences growing up with curly hair. They discovered the Curly Girl routine, which helped them fall in love with their natural, curly, and wavy hair, and they wanted to share this experience with more people from the community.

They noticed that most good CG products available in the market were foreign-made and expensive, so they decided to create a brand that develops premium-quality hair care products made in India. Manetain launched thermal hats in 2018 and then expanded its range to include products made of silk and satin. In 2021, the brand launched its first line of hair care products: co-wash and conditioner.

Since its launch, Manetain has received a very positive response from customers. From an initial customer base of a few curly-head WhatsApp groups, the brand has grown into a strong community of 10,000+ curlyheads. Manetain aims to help women embrace their natural textured hair, and as the name suggests, maintain it.

Manetain’s marketing strategy revolves around building a strong community of curly-haired people who believe in the brand’s mission. The brand connects with its community through social media platforms like Instagram and Facebook, where it shares stories and experiences of curly-haired people, and also educates them about the Curly Girl routine and how to take care of their hair.

Manetain also leverages influencer marketing to reach a wider audience. The brand collaborates with popular influencers from the curly hair community who have a large following and are respected in the community. These influencers share their personal experiences with Manetain products and recommend them to their followers, which helps the brand gain more visibility and credibility.
Moreover, the brand has an active and engaging customer support team that helps customers with their queries and concerns. They also provide hair care tips and recommendations to help customers take care of their hair.

Manetain’s marketing strategy is all about building a community of curly-haired people who believe in the brand’s mission and helping them embrace their natural hair. The brand connects with its community through social media platforms, influencer marketing, and an active customer support team. Manetain’s focus on providing premium-quality hair care products made in India has resonated well with its customers and has helped the brand grow its customer base.

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