PMV Electric
PMV Electric, a Mumbai-based electric vehicle (EV) maker, is set to enter the Indian automobile market with its first EV, the EaS-E, which aims to become an everyday car for city dwellers. The company intends to make the vehicle affordable for consumers and offer it in three different models.
The marketing strategy of PMV Electric is focused on the promotion of an affordable, eco-friendly, and sustainable mode of transportation. With the increasing concern for the environment and rising fuel prices, the market for EVs in India is growing rapidly, and PMV Electric is capitalizing on this trend.
The company’s founder, Kalpit Patel, emphasizes the importance of providing an Indian-made product that meets world-class standards. PMV Electric is promoting the EaS-E as a Personal Mobility Vehicle (PMV) that is purpose-built for everyday use, highlighting its practicality, convenience, and cost-effectiveness.
The company has been engaging with potential customers through social media platforms like Twitter and Facebook, creating awareness and interest in its upcoming product launch. PMV Electric has also been leveraging Digital Marketing techniques like Email Marketing, Search Engine Optimization (SEO), and Pay-Per-Click (PPC) advertising to reach out to its Target Audience.
PMV Electric has also been participating in auto shows and events across the country to showcase its product and create a buzz around its brand. The company has been demonstrating the vehicle’s features and capabilities to prospective customers, highlighting its eco-friendliness, low running cost, and convenience in city traffic.
The company has also been working on creating a strong distribution network across the country, with plans to have over 100 dealerships in the near future. By having a wide distribution network, the company can cater to a large customer base and provide easy access to its products and services.
PMV Electric is committed to building a brand that reflects its values of sustainability, affordability, and innovation. The company aims to provide an alternative to conventional vehicles and contribute to a cleaner and greener environment. With its strategic marketing approach, PMV Electric is poised to make a significant impact on the EV Market in India.
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