Thinkerbell Labs
Thinkerbell Labs is a tech-driven organization with a mission to make learning inclusive for everyone. Their flagship product, Annie, is the world’s first Braille literacy device that helps visually impaired people learn to read, write, and type in Braille on their own.
The idea for Thinkerbell Labs started as an independent research project at BITS Pilani Goa Campus, where co-founders Sanskriti Dawle and Aman Srivastava built a Braille alphabet track field on a Raspberry Pi. This project received positive feedback from visually impaired students and their teachers, leading the team to learn Braille themselves and to develop Annie to improve literacy among the visually impaired.
Since its launch, Annie has been adopted by many schools, with as many as 400 devices currently in use. Recently, Thinkerbell Labs signed a deal with the American Printing House for the Blind to provide 700 units of Annie annually for three years. Srivastava explains that each Annie device costs around 7.5 to 9 lakh depending on the school’s size, the number of students and teachers, and the number of devices that need to be deployed.
Thinkerbell Labs has received support from Anand Mahindra and the Indian Angel Network, which helped the team work towards their goal of building a more inclusive world. The company has a team of passionate and skilled individuals, as well as interns, freelancers, and advisors who have contributed to the company’s success.
The company is currently working on new versions of Annie with more content and plans to expand regional language support for Malayalam, Oriya, Gujarati, and Punjabi.
Thinkerbell Labs has a strong social impact strategy, as they believe in using technology to solve real-world problems. They are committed to working towards a society where the visually impaired have equal opportunities and play a bigger role in society.
To achieve this goal, the company’s marketing strategy is focused on creating awareness about the importance of Braille literacy, highlighting the benefits of using Annie, and reaching out to schools and educational institutions to encourage them to adopt the device. The company has also leveraged social media to create a community of supporters and advocates who share their mission and help spread the word.
Additionally, Thinkerbell Labs has participated in various events and conferences to showcase its product and network with potential partners and customers. They have also partnered with organizations like the American Printing House for the Blind to expand their reach and impact.
Thinkerbell Labs’ marketing strategy is centered around creating awareness, building a community, and forging partnerships to achieve its goal of making learning inclusive for all. Their innovative product, Annie, is making a significant difference in the lives of visually impaired individuals and has the potential to revolutionize Braille literacy education worldwide.
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