Unstop
Unstop is an Edu-HR-Tech platform that connects students and freshers to a world of opportunities across the globe. With a growing community of around 5 million students, freshers, and 0-5 years working professionals, Unstop enables its users to learn, upskill, showcase their talent, gain CV points, and get hired by their dream employers. In this blog, we’ll discuss the marketing strategy of Unstop in easy language.
Target Audience:
Unstop targets students, freshers, and young professionals who are looking to build their careers. Their platform is focused on providing job opportunities to candidates with 0-5 years of experience. They also cater to companies looking to hire top talent for their organizations.
Brand Positioning:
Unstop positions itself as a platform that empowers young professionals to be unstoppable in their career journey. Their focus is on enabling students and freshers to learn and upskill themselves to become the best candidates for their dream jobs. They also focus on providing companies with access to a diverse pool of talented individuals to hire.
Social Media Presence:
Unstop has a strong social media presence across all major platforms, including Facebook, Twitter, Instagram, and LinkedIn. They use social media to share information about job opportunities, career tips, and industry news. They also engage with their followers by hosting webinars, quizzes, and other interactive events.
Content Marketing:
Unstop uses content marketing to attract and engage its target audience. They publish blogs, articles, and other content on their website, covering a wide range of topics related to career development. They also have a YouTube channel where they post videos related to job interviews, career advice, and skill-building.
Partnerships:
Unstop has partnered with various universities, colleges, and organizations to expand its reach and provide its services to more students and young professionals. They also collaborate with companies to help them find the right talent for their organizations.
Referral Program:
Unstop has a referral program that encourages users to refer their friends and family to the platform. Users who refer others to Unstop can earn rewards such as CV points, job opportunities, and other benefits.
Influencer Marketing:
Unstop uses influencer marketing to reach a wider audience and promote its services. They partner with influencers in the education and HR industry to endorse their platform and share their experiences with their followers.
Unstop’s marketing strategy is focused on building a strong brand image and providing value to its target audience. They use various channels such as social media, content marketing, partnerships, and influencer marketing to reach and engage their users. With a unique value proposition and a growing community of users, Unstop is poised to become a major player in the Edu-HR-Tech industry.
Techmojito is a company that helps other businesses become more popular online. They use different techniques like making sure websites show up on search engines and using social media to reach more people. They have a team of experts who know a lot about digital marketing and they keep up with the latest trends to help their clients be successful. Whether you want more people to visit your website or want to be known by more people, Techmojito can help you succeed in the online world.
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