Very Much Indian
Very Much Indian is not just another saree brand, it is a brand that celebrates the essence of sarees and the women who wear them. The marketing strategy of Very Much Indian is based on their belief that every lady has a story with a saree. They focus on the emotional connection that women have with sarees and use it as a platform to promote their brand.
The brand targets women who appreciate the beauty of hand-crafted sarees and the effort that goes into making them. They focus on promoting the rich tradition of Indian sarees and the importance of supporting local weavers. Very Much Indian sources sarees directly from weavers all over India and promotes their work to a wider audience.
The brand also uses social media as a tool to connect with their customers. They have a strong presence on Instagram and Facebook, where they showcase their latest collections and share the stories of the weavers they work with. They also engage with their customers through these platforms and encourage them to share their own saree stories.
Very Much Indian’s website is user-friendly and easy to navigate. They have a wide range of sarees to choose from, categorized by fabric, occasion, and style. The website also provides information about the weavers they work with and the regions they source their sarees from.
The brand’s marketing strategy is centered around the emotional connection that women have with sarees. They celebrate the beauty and versatility of sarees and the stories that each saree carries with it. This strategy has resonated with their target audience and has helped them establish a loyal customer base.
Very Much Indian’s marketing strategy is based on the emotional connection that women have with sarees. They celebrate the rich tradition of Indian sarees and the weavers who create them. Their focus on quality hand-crafted sarees, local sourcing, and social media engagement has helped them establish a strong brand identity and a loyal customer base.
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